GreenHopping is a technology and health start-up founded in New York City in 2013.
GreenHopping seeks to facilitate access to healthy plant-based eateries by placing all vegan, raw, gluten-free and vegetarian restaurants, as well as green juice bars, cold-pressed juice bars, green smoothie bars and health food stores that offer these beverages on an electronic map for consumers to locate via a GPS mobile application or the Internet. Our goal is to be the go-to food ordering service that allows users to locate and order food for delivery or takeout from places with a focus on healthy and green eating.
We focus on showcasing the entire exclusively natural, organic, healthy, and farm-fresh-to-table style restaurants in each city. At present, we assist consumers in finding healthy juice bars and restaurants, but our goal is to facilitate the sale of juices to customers. By encouraging customers to buy green foods (with a heavy focus on green juices and smoothies) we also encourage a transition into a healthy lifestyle, potentially mitigating the risks related to obesity, cardiovascular disease, diabetes, and cancer. There are over 1,500 stores in the US national database alone.
We believe that a plant-based diet is helpful to being in good health, and good preparation for facing the complexities of today's way of living. GreenHopping strives to motivate consumers to think twice about what they eat and to encourage them to reject packaged or processed food. Our mission is to help inspire lifestyle changes by facilitating access to healthy food and by educating consumers about the beneficial effects of eating a plant-based diet. Our goal is to create change via technology, by introducing a more 'natural' lifestyle in a way that's accessible and applicable to today's consumer habits via a mobile food locator and delivery platform.
GreenHopping also has a strong grassroots initiative: encouraging grocers and supermarket chains that are frequented by food stamp recipients to provide greener and healthier choices. We work with community initiatives such as farmers markets, urban farming, urban agriculture education, and mobile food vans to help fill the gap through local partnerships and collaborations. The projects we envision working on are meant to educate all students, especially minority students in elementary school and high school, about healthy eating, sustainable ways to grow food, ways to find the healthiest option on a menu, and the importance of green eating to prevent disease.