Catherine Marie Cuello-Fuente

Founder & CEO

Catherine is an entrepreneur that uses her skills to help others unlock their true potential through creativity and mindfulness. Catherine has worked in corporate and political communications in New York City and Miami for President Barack Obama, Mayor Bill de Blasio, the Hispanic agency of record for General Motors, PepsiCo, Jägermeister, Ralph Lauren, HSN, among others. She has spearheaded the branding and launch for accelerator programs empowering Latinas in technology, start-ups looking to promote healthy eating, and non-profits focused on legal assistance to poor families in New York. Catherine has expertise in landing high-profile public engagements, ranging from interviews with Vogue to People en Español to panels held at Harvard Law School. 

Catherine is laser focused on behavioral change and food policy; and at the heart of it all is her passion for technology and entrepreneurship. Catherine earned her BA in International Relations and Politics from Coventry University, England. She is originally from the Dominican Republic and grew up in Switzerland and Belgium partially. Catherine is completing her Masters Degree in Food Policy from New York University (NYU). She lives with her husband in Brooklyn, NY and is co-founding her third company, GRACEx, a sacred space for female minds to unite, create, and inspire. She is a regular public speaker. 

Alfred Fuente

Co-Founder & General Counsel  

Alfred is an attorney in New York City. Prior to practicing law, Alfred was an Associate Director at Cushman & Wakefield in its Real Estate Valuation Practice. He focused on the commercial real estate markets in New York City and Paris, France. He attended American University Washington College of Law and graduated in December 2011. He earned two Master's degrees from l'Universite de Paris - La Sorbonne and a B.A. from Florida State University. He is originally from Miami, Florida. 

Cristina Hermida

Marketing & Operations

Cristina is passionate about creating impact through disruptive technology and entrepreneurship. She has a diverse background in business and marketing, having worked with early stage companies, corporate clients and ground-breaking startups. Her experiences range from working at Ogilvy & Mather's HQ and Jimmy Choo's HQ in New York City, to being part of the founding team at Equity-Crowdfunding platform EarlyShares in Miami. The latter focuses on growing access to funding for Miami's ever growing start-up community and democratizing access to real estate investing. At Earlyshares, she became an expert in new Crowdfunding regulations (JOBS act, 2012), a promising way to raise capital for startups and small businesses across the U.S.A. In her role as Marketing lead, she helped create and promote fundraising campaigns for many clients like ClassWallet, Boatsetter, and multiple real estate developments. 

More recently, Cristina was part of the Uber Miami Marketing team, managing social media accounts, establishing partnerships with local influentials and implementing global Marketing strategies at a local level. Cristina earned a BS in Management with a concentration in Marketing and Information Design Corporate Communications from Bentley University in Massachusetts. She aspires to complete a certification in Holistic Nutrition from the Institute for Integrative Nutrition by 2016. She is from the Dominican Republic and lives in Miami, Florida.

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Sara Armet

Sales & Operations

After graduating from Syracuse University in 2010 with a B.F.A. in fashion design, Sara began working in retail sales at Barneys New York, Madison Avenue. Specializing in footwear, she built the foundation of the New York I currently know-- nurturing a discerning clientele, maintaining vendor contacts, and educating myself in the world of luxury. Three years into her work experience, she was recruited to work in the shoe salon at Bergdorf Goodman. A one-of-a-kind specialty retailer, Bergdorf Goodman stands alone -- the buying team present daily, their offices just across the street. She has been offered unique opportunities, such as partnering with designers for exclusive trunk shows in-store, attending countless market appointments, and traveling internationally to visit factories. 

In more than one way, Sara has ran her own business within the shoe salon at Bergdorf Goodman for the past 3 years. As a destination, 40% of my clients are tourists which continually challenges her to think outside the box. Omni-channel retailing, being the greatest competitor to the brick and mortar store, Sara developed her own personal marketing and email blasts to keep up and engage my clients from afar. Sara is a sales guru, who has spearheaded million dollar sales for the designer shoe salon at Bergdorf Goodman and Barneys in NYC.

Pablo Jimenez

Lead Tech Partner

CO-Founder of WeKanCode, a coding agency in New York City. WeKanCode has allocated more than 5 developers to work full-time on GH on updates, development, and support. At WeKanCode we believe that a good story is the key element of success and that everything else just follows. Because we worship these exchanges of vision and synergy of thoughts, we incorporate them into our designs and look to offer exclusive experiences that surprise and inspire our users and clients in an equal way.